Carlsen in Shamkir – shame for him!

In Spring 2015. Vugar Gashimov Memorial was held in City of Shamkir, Azerbaijan. Magnus Carlsen relatively easily won the tournament scoring 6.5 / 10. But, I wan to write about something different. Just take look on photo on next link:
http://www.tv2.no/a/5546105
Well, this is completely unfair, impertinent, rude behaviour, which mustn’t happen in some memorial tournament! I think World Champion must be complete person, kind, cheerful, nice. It looks like Carlsen does not have important human qualities to hold chess crown! Do You think so?